The "Silver Economy" Is Coming. Are You Prepared?

By

Why It Matters

Seniors want to age with vitality, health, agency, and dignity. The new “longevity economy” tracks the aging marketplace and sees older consumers with a global spending power that will reach $15 trillion by 2020. Unlocking the massive opportunities will require a new set of problem-solvers, innovations, and capabilities, many of which have yet to be developed in Canadian industry, government, or civil society.