Canadian charities face increased demand for service across the country, even as charitable giving declines in the face of inflationary pressures. Innovative and flexible ways of contributing time and money could help close the gap between need and capacity, allowing community serving organizations to continue to provide support to those turning to charities to make ends meet.
The COVID-19 pandemic has hit the Canadian charitable sector hard. Without the possibility of social gatherings and with event donations down, it’s difficult for non-profits to advance their missions. Charities are being forced to rapidly adopt ‘giving’ technologies to help bridge their fundraising and outreach gaps.
Understanding the reasons behind a spike in charitable donations during the COVID-19 pandemic could better prepare charities for fundraising campaigns in future years. When the pandemic ends, the lessons learned by charities on promoting generosity in 2020 will be crucial to rebuilding the world.
Philanthropy is not known for having a young or diverse face. Changing this will require not only raising a new generation of philanthropists, but also understanding how these emerging grantmakers see philanthropy — and how they’re trying to change it for the better.
Imagine Canada predicted in March that the sector would lose out on billions in expected revenue. By and large, they were right. But the rise of non-monetary generosity shows how social impact is still very much alive, and 2021 will see charities rely on innovative approaches to draw donations.