The digital-first reality is here to stay post-pandemic. Social impact organizations are still struggling in the transition to an online world. A recent survey by CanadaHelps found that one in three charities believe they’ll soon find it harder to continue their work if they don’t improve their digital capabilities. A majority rated their digital skill level as either “fair” or “poor.”
Despite comprising about 3.5 percent of Canada’s population, Black employees are only 2.6 percent of the tech sector’s workforce. Systemic racism in education, industry hiring, and access to capital are all part of the problem, but an incubator focused on holistically supporting Black professionals could make improvements.
Organizations that fail to respond to feedback from the communities they serve will fail to adapt. In the midst of COVID-19, many organizations are using technology to reach their communities and gather feedback, in order to respond and keep pace with the support they need.
A vast majority of social impact organizations moved most or all of their work online in a matter of days back in March, and many are still struggling to adapt. It’s clear by now that the move to digital isn’t a temporary blip, so the sector needs a tech upgrade — quickly. And the funding to power it.
As non-profits consider their options for even better fundraising in 2020, the most savvy of organizations should look to adopting a bitcoin donation program. It’s easy to convince leadership, easy to implement, and will bring new donors — and their money — to the organization.
