1 in 5 charities received a grant from a donor advised fund in 2021, and 7 other major findings from a new landscape report
Why It Matters
Gifts from affluent donors comprise a growing share of the total donations flowing to Canadian charities; and an increasing share of these wealthy donors are choosing to give through donor advised funds. This sea change has implications for fundraisers.
Over the last couple of years, Yvonne Harding has seen a new type of donation flow into her charityโs account, and a new report shows sheโs not alone.ย ย
Harding is the one-woman fundraising team of the Assaulted Womenโs Helpline, a charity that offers 24/7 telephone crisis counseling for women across Ontario who have experienced emotional, physical or psychological abuse.ย
Their core funding โ over $2 million each year โ comes from the provincial government. These funds are essential, Harding says, but theyโve not kept pace with the astronomical growth in demand for their services thatโs occurred since the start of the pandemic.ย
To help bridge the gap, Harding has been writing grant applications, building the organizationโs monthly giving program, and strengthening relationships with corporate donors looking for ever-elusive multi-year gifts.
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