Five tips for hosting digital fundraising events during COVID-19
Why It Matters
Online giving is growing at three times the rate of overall giving in Canada, and physical distancing restrictions could accelerate this growth. But there’s one fundraising tactic that hadn’t yet switched over to digital — until now: live fundraising events.
Across Canada, charities, non-profits, and social enterprises rely on physical events to fundraise, but these in-person events have come to a halt during COVID-19. Given this time of physical distancing, many are embracing online fundraising events.
In some ways, donors might be ready for this major shift. In Canada, online giving is growing at three times the rate of overall giving in 2020. But how are organizations accelerating this move to digital?
Here are five practical insights and tips from Canadian organizations who pivoted their fundraising events to the online world — where they’re now raising thousands of dollars for their causes, from COVID-19 relief to cancer research.
Lean into physical distancing guidelin
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