Across Canada, charities, non-profits, and social enterprises rely on physical events to fundraise, but these in-person events have come to a halt during COVID-19. Given this time of physical distancing, many are embracing online fundraising events.

In some ways, donors might be ready for this major shift. In Canada, online giving is growing at three times the rate of overall giving in 2020. But how are organizations accelerating this move to digital?   

Here are five practical insights and tips from Canadian organizations who pivoted their fundraising events to the online world — where they’re now raising thousands of dollars for their causes, from COVID-19 relief to cancer research.