Corporate social responsibility has often played an important role in times of crisis. When fires swept through Fort McMurray in 2016, companies rallied: Suncor Energy used its online network to update residents on evacuation procedures and assist those fleeing; Airbnb coordinated emergency housing. WestJet evacuated hospital patients as needed and used flights to send supplies. Labatt Breweries shipped 69,000 cans of water to assist efforts — part of an emergency relief program they’ve had in place since 2012.
Over the past 20 years, quick, coordinated corporate social responsibility (CSR) initiatives have helped lessen the impact of crises on both a local and global level. Corporations responded on a
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