‘Horrific' hunger crisis in Somalia being overlooked by Canadian donors — here’s why, according to fundraising experts
Why It Matters
Many humanitarian crises are long-term in nature, affecting millions of people around the world each year. Yet, experts say these “protracted” crises get much less media coverage than “rapid-onset” disasters, limiting their capacity to raise donations, and stymying efforts to help people who need support.
This journalism is made possible by the Future of Good editorial fellowship covering the social impact world’s rapidly changing funding models, supported by Future of Good, Community Foundations of Canada, and United Way Centraide Canada. See our editorial ethics and standards here.
Richard Morgan knew it was going to be a tough campaign.
This past spring, Morgan, the executive director of the Humanitarian Coalition, an international development relief organization, was keeping tabs on the growing hunger crisis around the Horn of Africa; and the numbers he saw weren’t good.
Spurred by climate change, East Africa was facing its worst
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