Are You Certified?

Author Jacky Habib
The Proliferation of Transparency Standards Means There Is No Common Measure

Why It Matters

Transparency is the new black. For some impact-focused organizations, this may include disclosing data on diversity or pay equity and for others it may involve voluntary certifications. Either way, it's here to stay. The first in Future of Good’s Radical Transparency series.

var TRINITY_TTS_WP_CONFIG = {"cleanText":"Are You Certified?. B Corporation is a certification which involves rigorous standards of social and environmental performance, accountability, and transparency. But even this certification, which is widely known in the world of impact, is not mainstream enough , says Chi Nguyen, Director of Social Innovation Canada. \u201cIf I was walking down the street and asked the bus driver, I don\u2019t think they would know about B corps,\u201d she says. MediaStyle, a public affairs agency in Ottawa, is certified by Wagemark, a label which shows the gap between a company\u2019s highest- and lowest-earning employee. Wagemark has a three to one ratio. Compare this to Canada\u2019s top companies where CEOs make over 200 times the average worker\u2019s salary, according t

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