B Corporation is a certification which involves rigorous standards of social and environmental performance, accountability, and transparency. But even this certification, which is widely known in the world of impact, is not mainstream enough, says Chi Nguyen, Director of Social Innovation Canada. “If I was walking down the street and asked the bus driver, I don’t think they would know about B corps,” she says.

MediaStyle, a public affairs agency in Ottawa, is certified by Wagemark, a label which shows the gap between a company’s highest- and lowest-earning employee. Wagemark has a three to one ratio. Compare this to Canada’s top companies where CEOs make over 200 times the average worker’s salary, according to a