Are You Certified?

The Proliferation of Transparency Standards Means There Is No Common Measure

Why It Matters

Transparency is the new black. For some impact-focused organizations, this may include disclosing data on diversity or pay equity and for others it may involve voluntary certifications. Either way, it's here to stay. The first in Future of Good’s Radical Transparency series.

B Corporation is a certification which involves rigorous standards of social and environmental performance, accountability, and transparency. But even this certification, which is widely known in the world of impact, is not mainstream enough, says Chi Nguyen, Director of Social Innovation Canada. “If I was walking down the street and asked the bus driver, I don’t think they would know about B corps,” she says.

MediaStyle, a public affairs agency in Ottawa, is certified by Wagemark, a label which shows the gap between a company’s highest- and lowest-earning employee. Wagemark has a three to one ratio. Compare this to Canada’s top companies where CEOs make over 200 times the average worker’s salary, according to a

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