Series - Editorial Fellowship: Transforming Funding Models

Boosting friendship, community events may bring back dropping donors: New report

Author Gabe Oatley
A new report from CanadaHelps says people with more friends are more likely to give.

Why It Matters

The number of donors has declined considerably over the past decade. To make their budgets work, some charities are targeting more significant gifts from wealthy Canadians. However, new research suggests that there could be another vital way to raise revenue.

On Wednesday, a new report confirmed a well-known, gloomy trend—that the number of Canadians donating to charity is declining—and suggested a new culprit.

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