This story is in partnership with e180.
Christine Renaud had been offering her company’s Braindate service — a ‘concierge’ on-site at big conferences and events to help attendees connect with and learn from one another — for nine years when the coronavirus pandemic hit early last year.
“We started seeing that one country after another was closing large events, and that week of March 10, we lost all the events we were working on,” Renaud says. “But then, our clients were still turning to us and asking us, ‘What do we do now? We want to go virtual, but nobody knows how.’ It was not a thing to have virtual events. There weren’t best practices for virtual experiences like there are in in-person events.”
So the Montreal-based company did what man
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