“We have to stop treating these events as exceptional”: Canadian Red Cross CEO Conrad Sauvé on how to prepare for the next global emergency

Authors Vinod Rajasekaran & Kylie Adair
Sauvé has been the organization’s CEO since 2008, and says shocks are getting more frequent and severe — so it’s time to invest in preparedness

Why It Matters

Major crises like climate disasters and pandemics are, and will continue to, increase in frequency. The good news, though, is that organizations responding to these crises and their aftershocks can use learnings from this pandemic to prepare for the next emergency.

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