Investigation: After George Floyd was murdered, corporate Canada promised philanthropic support for Black communities. What have they disclosed donating since?
A Future of Good investigation found that while some of Canada’s 50 largest publicly traded corporations have announced millions in donations to support Canada’s Black communities since 2020, nearly half have not publicly disclosed any donations
Why It Matters
Black charities in Canada get a fraction of the donations raised by their white-led peers. When George Floyd was murdered and millions marched for Black lives in communities across North America, some Canadian corporations made six-figure donation pledges in support of Black communities. Whether they and their corporate peers have continued to give has material implications for Black Canadians across the country.
This journalism is made possible by the Future of Good editorial fellowship covering the social impact world’s rapidly changing funding models, supported by Future of Good, Community Foundations of Canada, and United Way Centraide Canada. See our editorial ethics and standards here.
In early summer 2020, after a Minneapolis police officer murdered George Floyd and millions took to the streets marching in support of Black lives, CEOs of some of Canada’s largest publicly traded corporations publicly pledged to put their dollars on the line in support of Black communities.
Lululemon Athletica Inc. was among the first out of the gate. On Friday, May 29, 2020, the Vancouver-based apparel company posted a black square
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