The recently released 2020 Edelman Trust Barometer report points to some very surprising statistics. Namely, that business is now the most trusted institution – a major shift in how we collectively think about global governance. This shift is taking place on both the corporate culture and consumer levels: 73 percent of employees say they want the opportunity to change society through their work, and nearly two-thirds of consumers identify as belief-driven customers.
“We see that companies have an opportunity, one could even say a responsibility, to be catalysts for their many stakeholders, and to be involved in the community or involved as change-makers,” says Elizabeth Dove, Director of Corporate Citizenship at Volunteer Canada. Today, being that
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