COVID-19 is accelerating our move to digital — charities must act now to keep up

Author Marina Glogovac
Social impact organizations must keep up

Why It Matters

A shift toward digital ways of working, delivering services, and fundraising has been a long-time coming in the social impact world. But social distancing has accelerated it — and organizations that aren’t prepared won’t be able to keep up, writes Marina Glogovac, President & CEO of CanadaHelps.

var TRINITY_TTS_WP_CONFIG = {"cleanText":"COVID-19 is accelerating our move to digital \u2014 charities must act now to keep up. We\u2019re in a global crisis. It is changing day by day, even hour by hour, and the future looks uncertain. As if the wide-spreading, galloping new virus is not enough, we now know that to contain it, we may have to pay the biggest economic price since the Great Depression. Already we are seeing millions of people out of work, and the service industry \u2014 which is the backbone of the Canadian economy \u2014 is being decimated. Combined with extraordinary levels of household debt, we have a perfect storm for a prolonged hardship. But let\u2019s not forget, as in any crisis, the most vulnerable in our society are hit the hardest and will be left behind \u2014 unless

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