How Earth Day shifted from strikes to a 72-hour livestream
And what we can learn about pivoting quickly in the face of change
Why It Matters
Climate action typically includes street protests — gathering in person to show strength in numbers — and Earth Day is no exception. Pivoting to a digital live-stream event has meant major challenges for organizers, but also new opportunities for global connectedness and accessibility. Canadian activist movements can learn valuable lessons from Earth Day about refocusing quickly in the face of a major change of plans.
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