I was born in Mexico City and I was part of a middle income bubble, where you think you understand the world. Later, while studying business administration, I met women working as artisans in isolated Indigenous communities. I bought one of their bags and many of my friends complimented me on it. I thought I could start a social enterprise and I did everything by the book. I did a long business plan filled with assumptions, found partners, and investors, and after two years the business failed. Why? The financial planning was awful.What is it like for you when you had that realization?
I was in denial until one night I was playing with the spreadsheets trying to figure out how the business could be profitable and I realized I didn’t know how to save this social entreprise. I realized the best thing I co
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