How Can Companies Be Better LGBTQ2+ Allies Year-Round?

Being a corporate ally requires more than just branding during international days.

Why It Matters

Both within Canada and around the world, the corporatization of Pride has reached a fever pitch — a move that some say helps amplify awareness and others say detracts from the LGBTQ2+ community. We spoke to Ian Capstick, activist and founder of MediaStyle, about how companies can do better.

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We recently spoke with Ian Capstick — founder of MediaStyle and LGBTQ2+ activist — about the commercialization of Pride, the branding of international days, and ways for corporations to be better allies year-round.

Pride has long been both celebration & protest for the LGBTQ2+ community. In the last few years, we’ve seen corporate brands get more involved in Pride than ever. What’s your take on their involvement?

Pride was protest and then it was a kind-of celebration. In the early 1980s, it was an in-your-face movement to be recognized and while it had a celebratory tone, we were als

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