It’s almost Giving Tuesday. Here’s how generosity will change in 2021
Why It Matters
Imagine Canada predicted in March that the sector would lose out on billions in expected revenue. By and large, they were right. But the rise of non-monetary generosity shows how social impact is still very much alive, and 2021 will see charities rely on innovative approaches to draw donations.
On Giving Tuesday, the social impact sector’s race for donations enters its final stretch.
Around 40 percent of all donations to Canadian charities come in the last six weeks of the year, and 2020 has been far from normal. Roughly 11,000 Canadians have died from COVID-19, a global movement against racism and police brutality has blossomed following several high-profile killings of Black and Indigenous people, and the U.S. remains socially and politically unstable after its most recent presidential election. The new year may bring further waves of COVID-19 and a pronounced economic recession.
Around 40 percent of all donations to Canadian charities come in the last six weeks of the year, and 2020 has been far from normal.
Amid this upheaval, have Canadians become more generous in 2020? It’s difficult to say. Statistics Canada does release fig
Join a community of 2000+ impact-oriented professionals like you. Get full access to this story and all Future of Good content, including tickets to our digital events and networking, with a membership.
Already have an account? Sign in.