It’s almost Giving Tuesday. Here’s how generosity will change in 2021

Author Brennan Doherty
More social impact organizations bought into digital platforms, mutual aid organizations grew, and volunteerism took on new forms

Why It Matters

Imagine Canada predicted in March that the sector would lose out on billions in expected revenue. By and large, they were right. But the rise of non-monetary generosity shows how social impact is still very much alive, and 2021 will see charities rely on innovative approaches to draw donations.

var TRINITY_TTS_WP_CONFIG = {"cleanText":"It\u2019s almost Giving Tuesday. Here\u2019s how generosity will change in 2021. On Giving Tuesday, the social impact sector\u2019s race for donations enters its final stretch.\u00a0 Around 40 percent of all donations to Canadian charities come in the last six weeks of the year, and 2020 has been far from normal. Roughly 11,000 Canadians have died from COVID-19, a global movement against racism and police brutality has blossomed following several high-profile killings of Black and Indigenous people, and the U.S. remains socially and politically unstable after its most recent presidential election. The new year may bring further waves of COVID-19 and a pronounced economic recession.\u00a0 Around 40 percent of all donations to Canadian charities come in the

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