It’s almost Giving Tuesday. Here’s how generosity will change in 2021

More social impact organizations bought into digital platforms, mutual aid organizations grew, and volunteerism took on new forms

Why It Matters

Imagine Canada predicted in March that the sector would lose out on billions in expected revenue. By and large, they were right. But the rise of non-monetary generosity shows how social impact is still very much alive, and 2021 will see charities rely on innovative approaches to draw donations.

On Giving Tuesday, the social impact sector’s race for donations enters its final stretch. 

Around 40 percent of all donations to Canadian charities come in the last six weeks of the year, and 2020 has been far from normal. Roughly 11,000 Canadians have died from COVID-19, a global movement against racism and police brutality has blossomed following several high-profile killings of Black and Indigenous people, and the U.S. remains socially and politically unstable after its most recent presidential election. The new year may bring further waves of COVID-19 and a pronounced economic recession. 

Around 40 percent of all donations to Canadian charities come in the last six weeks of the year, and 2020 has been far from normal.

Amid this upheaval, have Canadians become more generous in 2020? It’s difficult to say. Statistics Canada does release fig

 


For limited access, create a FREE account

Limited Time Offer

Unlimited Access

Only $24 for the year 

80% off the standard annual membership ($119.50)

Enjoy unlimited access to insightful social impact journalism, special reports, talks and events that fuel your learning, development and decision-making.

For group membership discounts, contact us. community@futureofgood.co

Already have an account? Log in

These special introductory offer is not available to current subscribers of the same subscription type. Your payment method will automatically be charged in advance the introductory rate indicated in the offer above for 1 year, and after 1 year the indicated standard. Your subscription will continue until you cancel. Cancellation takes effect at the end of your current billing period. HST taxes apply. Offer terms are subject to change