The Indigenous tourism industry’s growth was cut in half during the pandemic. Here’s what that means for communities’ economic and cultural resilience.

Indigenous-led tourism organizations are vital to not just building wealth but also reinforcing cultural identity for these communities.

Why It Matters

Indigenous tourism organizations are preserving and sharing hundreds of unique Indigenous cultures that have been historically silenced — and are a source of economic resilience, too.

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Content Warning: this article mentions residential schools and cultural assimilation. 

From the emerald forests blanketing the land, grand peaks standing in the clouds, and turquoise waters rushing in between, the beauty of the traditional lands of the Anishinabe, Aseniwuche Winewak, Dene-zaa, Nêhiyawak, Secwépemc, Stoney Nakoda, and Métis (colonially known as Jasper, Alberta) is a magnetic force. For Joe Urie, it was the aeapaskāw river that brought him back to that land. 

Urie, a member of the Métis Nation of Alberta knew little about his ancestors before moving to Jasper in 1988. In

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