Prior to the Syrian refugee crisis of 2015, Jim Estill — founder and CEO of Guelph-based Danby Appliances — had always taken a more traditional approach to corporate social responsibility (CSR). As he explains it: “Basically, there’s a certain amount of money you need to keep to run a business, and I would donate everything above that every year.”
But during both the Syrian refugee crisis five years ago and today’s COVID-19 pandemic, Estill has felt a need to take things a step further.
In 2015, after watching the migration crisis unfold in Europe, Estill decided to personally sponsor 50 refugees, offering them jobs at Danby Appliances for a stable financial base as they transitioned to life
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