Lessons from B Corps about supporting employees through COVID-19

High standards for corporate culture

Why It Matters

In the wake of COVID-19, 5.38 million Canadians have applied for the Canadian Emergency Response Benefit. B Corp-certified companies make a commitment to high standards for how they treat their employees. This gives them a foundation to navigate a new world of work — one that any Canadian organization can learn from.

In the last several weeks, COVID-19 has disrupted communities across Canada with business closures and physical distancing orders. With these measures lasting for an indefinite period of time, businesses face the challenge of making their runway last as long as possible — resulting in job losses for many Canadians. Meanwhile, workers considered essential, like healthcare providers and grocery store workers, risk potential contact with the virus every day.

In a time of difficult decisions, B Corps across Canada are focused on living out the values that helped them earn the rigorous certification in the first place, and working to create safe and healthy environments for their employees. 

To be certified as a B Corp, companies must receive a score of at least 80 out of 200, calculated based on their social impact in five areas: workers, community, custome

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