How the CEO of one of Canada’s biggest food retailers is rallying community during COVID-19
Why It Matters
While small businesses are facing unprecedented challenges, those in the business community who do have the means to contribute to relief efforts have an important opportunity to help mitigate some of the virus’s effects on society, says Mohamad Fakih, founder of the Fakih Foundation, Paramount Fine Foods, and the Canada Strong campaign.
As the situation with COVID-19 continues to unfold in Canada and around the world, many businesses are struggling to stay afloat.
For Mohamad Fakih, Lebanese-Canadian businessperson and philanthropist, now is the most critical time for business owners to mobilize their communities — customers, staff and the neighbourhoods they operate in — to do good.
Fakih is the founder, CEO and President of Paramount Fine Foods, an 80-franchise Middle Eastern restaurant chain bridging cultures and correcting misperceptions through the sharing of food. He’s also the founder of the Fakih Foundation, a non-for-profit dedicated to generating positive social change by empowering the most vulnerable ind
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