New crowdfunding platform to save small businesses launches

Could crowdfunding save Main Street?

Why It Matters

Two in five independent businesses in Canada are worried about permanent closure from the impacts of COVID-19. As they struggle to stay afloat, a pilot project hopes to boost their chances with community crowdfunding, which has emerged as a vital tool for the social impact sector. Could it provide a model for Main Streets across Canada?

var TRINITY_TTS_WP_CONFIG = {"cleanText":"New crowdfunding platform to save small businesses launches. On her crowdfunding page, Summer Baird has listed items to redeem when her pub reopens, like brunch for two, a wine tasting session, and paintings from a local artist. Her business, The Hintonburg Public House in Wellington West, Ottawa, has lost all of its business to the COVID-19 outbreak. One of the weirder items is a giant horse head in the dining room. \u201cI put it out to the community to see what people wanted,\u201d Baird explained. It has sentimental value so she put a high price on it. \u201cIf somebody really, really wants it then I\u2019ll have to let it go,\u201d she said. The Hintonburg Public House is one of the first participants in a new pilot campaign called LOVE.WellingtonWe

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