New Standards
Why It Matters
The B Corp movement is growing rapidly in Canada, up 48 percent since 2015. Beyond the rigorous certification, their B Impact Assessment tool has garnered traction. More than 50,000 businesses have used the tool to measure its impact on its workers, environment, community, and customers.
In Canada, youโre seeing what youโre seeing globally. Companies are realizing that itโs not unidirectional. You donโt have to be a nonprofit to be in the impact space. More companies understand this profit-purpose nexus. Within Canada, the B Corp community is coast to coast now. Weโre not in any of the territories yet, but weโve signed up our first B Corp in PEI.
Thatโs fantastic.It is. For us, the power is providing a platform for those companies to amplify their action across the country and inspire changemakers. Weโve also been seeing a lot of interest from larger organizations such as Danone and Business Development Bank of Canada. When we started out, we saw more small-to-medium sized businesses sign up. They were more nimble and had agile leadership. To see Danone take this on has inspired other large
Join a community of 2000+ impact-oriented professionals like you. Get full access to this story and all Future of Good content, including tickets to our digital events and networking, with a membership.
Already have an account? Sign in.
