New Standards

Author Vinod Rajasekaran
Kasha Huk, Country Manager with B Lab Canada, tells us what’s in store for the community and the tool

Why It Matters

The B Corp movement is growing rapidly in Canada, up 48 percent since 2015. Beyond the rigorous certification, their B Impact Assessment tool has garnered traction. More than 50,000 businesses have used the tool to measure its impact on its workers, environment, community, and customers.

What’s the landscape of B Corps in the country now?

In Canada, you’re seeing what you’re seeing globally. Companies are realizing that it’s not unidirectional. You don’t have to be a nonprofit to be in the impact space. More companies understand this profit-purpose nexus. Within Canada, the B Corp community is coast to coast now. We’re not in any of the territories yet, but we’ve signed up our first B Corp in PEI.

That’s fantastic.

It is. For us, the power is providing a platform for those companies to amplify their action across the country and inspire changemakers. We’ve also been seeing a lot of interest from larger organizations such as Danone and Business Development Bank of Canada. When we started out, we saw more small-to-medium sized businesses sign up. They were more nimble and had agile leadership. To see Danone take this on has inspired other large

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