New Standards
Why It Matters
The B Corp movement is growing rapidly in Canada, up 48 percent since 2015. Beyond the rigorous certification, their B Impact Assessment tool has garnered traction. More than 50,000 businesses have used the tool to measure its impact on its workers, environment, community, and customers.
In Canada, you’re seeing what you’re seeing globally. Companies are realizing that it’s not unidirectional. You don’t have to be a nonprofit to be in the impact space. More companies understand this profit-purpose nexus. Within Canada, the B Corp community is coast to coast now. We’re not in any of the territories yet, but we’ve signed up our first B Corp in PEI.
That’s fantastic.It is. For us, the power is providing a platform for those companies to amplify their action across the country and inspire changemakers. We’ve also been seeing a lot of interest from larger organizations such as Danone and Business Development Bank of Canada. When we started out, we saw more small-to-medium sized businesses sign up. They were more nimble and had agile leadership. To see Danone take this on has inspired other large
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