In Canada, you’re seeing what you’re seeing globally. Companies are realizing that it’s not unidirectional. You don’t have to be a nonprofit to be in the impact space. More companies understand this profit-purpose nexus. Within Canada, the B Corp community is coast to coast now. We’re not in any of the territories yet, but we’ve signed up our first B Corp in PEI.That’s fantastic.
It is. For us, the power is providing a platform for those companies to amplify their action across the country and inspire changemakers. We’ve also been seeing a lot of interest from larger organizations such as Danone and Business Development Bank of Canada. When we started out, we saw more small-to-medium sized businesses sign up. They were more nimble and had agile leadership. To see Danone take this on has inspired other large
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