How To Engage The Next Generation of Donors

Redefining giving — on their terms

Why It Matters

Giving is not what it used to be. Demographics, figures, motivations, and means of giving all have changed drastically. According to Aneil Gokhale of the Toronto Foundation, how we respond to these shifts and how we engage the next generation of donors matters for the future of our communities and causes.

The profile of a philanthropist is changing because the people behind the giving are changing, too. They are beginning to reflect the communities where they can have the most impact. At the Toronto Foundation, we believe that we’re contributing to this transformation.
 
But first, we’ve had to reject the stereotypes. You know them well:

Philanthropists are uber wealthy.

Older.

Male.

White. 
 
True. Many of them still are, but we started asking: who

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