How To Engage The Next Generation of Donors

Author Aneil Gokhale
Redefining giving — on their terms

Why It Matters

Giving is not what it used to be. Demographics, figures, motivations, and means of giving all have changed drastically. According to Aneil Gokhale of the Toronto Foundation, how we respond to these shifts and how we engage the next generation of donors matters for the future of our communities and causes.

var TRINITY_TTS_WP_CONFIG = {"cleanText":"How To Engage The Next Generation of Donors. The profile of a philanthropist is changing because the people behind the giving are changing, too. They are beginning to reflect the communities where they can have the most impact. At the\u00a0Toronto Foundation, we believe that we\u2019re contributing to this transformation. \u00a0 But first, we've had to reject the stereotypes . You know them\u00a0well: Philanthropists are uber wealthy. Older. Male. White.\u00a0 \u00a0 True. Many of them still are, but we started asking: who else is out there?\u00a0 \u00a0 Next, we had to overcome a challenge, one that required a shift in how we do our social purpose work. For the most part, we had been contributing to the status quo over our almo

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