Nejeed Kassam has a unique vantage point in the non-profit world. The company he founded, Keela, offers non-profits a digital platform to organize, strategize, and execute their fundraising efforts. That means Kassam spends his days thinking deeply about how non-profits raise money, and how they can do it more efficiently. That is front and centre during the COVID-19 crisis.
But Keela wasn’t originally meant to be a fundraising platform. Kassam originally envisioned it as a project management tool that would help people working in non-profits collaborate to build programming.
After putting out a beta version and testing it among those doing the work day-to-day, he soon found that collaboration wasn’t their biggest problem in need of solving. It was capacity — the ability to manage fundraising tasks on a daily basis. “We went and talked to hundreds of o
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