Series - Editorial Fellowship: Transforming Funding Models

Number of charity donors drop for 12th straight year in Canada

Author Gabe Oatley
But experts say there are solutions to stem the tide

Why It Matters

The number of donors claiming a charitable tax credit has declined for more than a decade. But despite the gloom, experts say there are strategies charities can use to bring donors back.

Consultant Rowena Veylan says new tax filing data confirms what fundraising clients have told her – finding new donors is becoming increasingly challenging.  In 2022, for the 12th year in a row, fewer Canadians claimed a charitable donation tax credit than the year before, according to new data from Statistics Canada.

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