Should your charity consider a celebrity spokesperson?

Author Elisha Dacey
Advocacy by actor Ryan Reynolds has put more than $3 million into SickKids Foundationโ€™s pockets

Why It Matters

A celebrity endorsement can bring in dollars for your non-profit, but there are pitfalls to avoid and potential drawbacks.

Itโ€™s a busy but quiet morning at your non-profit, and as usual, the phone rings to interrupt your jam-packed day. Except this time, Canadian actor andย superstar Ryan Reynoldsย is on the other end. And he wants to support your charity. Do you immediately say yes?

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