So, You Want to Start a Movement? 5 Lessons From the Field

Advice from a movement-maker with 10 years on the frontlines

Why It Matters

Movements are demonstrating a well-deserved place in creating change. The next decade of social impact will consist of countless micro-movements. Knowing what makes them tick can give you insights to mobilize people for causes you care about, says Green Economy Canada founder Mike Morrice.

It was July 2008. I was in my final year as a student at Wilfrid Laurier University, studying business and computer electronics.

While a job at big tech company seemed like the natural next step, I had just read Ishmael by Daniel Quinn, a book that had me grappling with how recently humans had begun to live at odds with every other living species on this planet, and how drastically our economic system would need to change if we were to find a way to live sustainably on this planet.

The book made me mad, and it inspired me.

By then, there had been almost 20 years of stalled international negotiations on climate action.

While frustrated and discouraged by the lack of action by countries and governments, I aspired that my community could take action — that businesses could show leadership and that we could inspire others with our progress.

An

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