We Are Canadian

Author Future of Good
So Letโ€™s Do Business That Way, Eh?

Why It Matters

Classic hallmarks of our national identityโ€”inclusion, peacekeeping, and social values, among themโ€”can and should be expressed through business for a fairer, more inclusive economy.

var TRINITY_TTS_WP_CONFIG = {"cleanText":"We Are Canadian. We started Future of Good Twitter chats to dive deeper into hot topics that have been resonating with our community. It\u2019s hosted Thursdays from 12-1 p.m. ET. This week, we spoke with Leor Rothchild, Executive Director of Canadian Business for Social Responsibility, about Canadian business values and the #LikeACanadian campaign. Here are some highlights from the conversation. LIKE A CANADIAN: WHAT DOES THAT MEAN? \u23f8\u2587 The #LikeACanadian campaign pushes Canadian business values. Doing business that way means embedding social purpose and sustainability as key solutions . Canadian companies should double down on their values to differentiate, because those interested in the market are seeking companies with a purpose. We spent nea

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