We Are Canadian

So Let’s Do Business That Way, Eh?

Why It Matters

Classic hallmarks of our national identity—inclusion, peacekeeping, and social values, among them—can and should be expressed through business for a fairer, more inclusive economy.

We started Future of Good Twitter chats to dive deeper into hot topics that have been resonating with our community. It’s hosted Thursdays from 12-1 p.m. ET.

This week, we spoke with Leor Rothchild, Executive Director of Canadian Business for Social Responsibility, about Canadian business values and the #LikeACanadian campaign. Here are some highlights from the conversation.


The #LikeACanadian campaign pushes Canadian business values. Doing business that way means embedding social purpose and sustainability as key solutions. Canadian companies should double down on their values to differentiate, because those interested in the market are seeking companies with a purpose. We spent nearly two years asking Canadians about Canadian business values. The most


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