We Are Canadian

So Let’s Do Business That Way, Eh?

Why It Matters

Classic hallmarks of our national identity—inclusion, peacekeeping, and social values, among them—can and should be expressed through business for a fairer, more inclusive economy.

We started Future of Good Twitter chats to dive deeper into hot topics that have been resonating with our community. It’s hosted Thursdays from 12-1 p.m. ET.

This week, we spoke with Leor Rothchild, Executive Director of Canadian Business for Social Responsibility, about Canadian business values and the #LikeACanadian campaign. Here are some highlights from the conversation.

Leor Rothchild, Executive Director of Canadian Business for Social Responsibility

LIKE A CANADIAN: WHAT DOES THAT MEAN?

The #LikeACanadian campaign pushes Canadian business values. Doing business that way means embedding social purpose and sustainability as key solutions. Canadian companies should double down on their values to differentiate, because those interested in the market are seeking companies with a purpose. We spent nearly two years asking Canadians about Canadian business values. The most frequent responses spoke to our ability to collaborate in order to compete and the way we take time to prioritize inclusion.

 

WHAT’S THE CURRENT STATE OF SOCIAL RESPONSIBILITY IN CANADA, GIVEN RECENT HEADLINES?

At our recent cross-Canada events series, SNC-Lavalin came up a lot. The reason it’s on people’s minds is because it matters to Canadians how Canada’s brand is viewed internationally. Our reputation matters. Canadian businesses have been seen as global leaders in the past, and while we are still trusted, there’s a perception within Canada that we are not at the leading edge, currently.

Twitter chat with Leor Rotchild on Future of Good

THE TERM CORPORATE SOCIAL RESPONSIBILITY HAS CHANGED. HOW?

There’s an evolution in corporate social responsibility from a “do less harm” mindset, to one that is about meaningfully addressing the pressing challenges of our time. It’s causing some confusion. We need to highlight the Canadian success stories of companies successfully transitioning and having a positive impact. Overall, I believe the terminology is less important than the spirit.  

 

HOW CAN WE BAKE SOCIAL RESPONSIBILITY INTO NEW INDUSTRIES SUCH AS CANNABIS?

Using the Canadian value of collaboration, companies should work with credible third-party partners to develop strong internal processes and a deep understanding of the external landscape.

 

NEXT UP

For our upcoming #FutureOfGood Twitter Chat, we unpack basic and not-so-basic questions on blockchain and social impact with Anne Connelly, part of Singularity U Canada’s Blockchain faculty. Thursdays at 12-1pm ET. Follow from anywhere. RSVP here to receive exclusive insights from the chat and get a reminder closer to the date.