White saviourism is still prevalent in fundraising practices. Here are four simple ways to avoid it.
Using white pity to frame fundraising appeals for humanitarian causes is still common in the INGO world — and critics say it’s dehumanizing.
Why It Matters
White saviour fundraising isn’t just paternalistic and racist. It can condition donors to believe that humanitarian issues in the Global South are unsolvable. Fundraising campaigns that promote solidarity can be just as effective as traditional ads, if not more so.
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