Women led startups could have a harder time bouncing back post-pandemic — here's why
Why It Matters
Women-owned businesses are twice as likely as their male-owned counterparts to be considered social enterprises in Canada — and less likely to receive venture capital funding. Without meaningful access to the same kind of funding support, women-owned social enterprises may have a harder time recovering from the economic impacts of the pandemic.
When Taran Ghatrora began looking for investors as CEO of Blume, the Vancouver-based company she co-founded with her sister Bunny, she knew it would be an uphill battle. As a company run by two women of colour, focused on beauty and menstruation products and providing educational resources to teens about puberty and sexual health, the statistics are stacked against her. “In 2019, only 2.7 percent of all [American] venture capital dollars went to female founders, and much less to women of colour, yet startups founded by women have been shown to deliver
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