This environmental charity snagged $3.5 million in new legacy gifts through an online will campaign. Could your charity do it too?
With the growth in online will providers, some charities are seizing the opportunity to help a new cohort of donors make legacy gifts.
Why It Matters
Just eight per cent of Canadians report leaving a gift to charity in their will. A group of charities is trying to increase that figure by promoting online wills.
Join a community of 2000+ impact-oriented professionals like you. Get full access to this story and all Future of Good content, including tickets to our digital events and networking, with a membership.
Already have an account? Sign in.