New volunteering grant program may offer surprising boost for donations: Experts

“If you don’t prioritize volunteer engagement, it will impact donations,” said Joanne McKiernan, executive director of Volunteer Toronto.

Why It Matters

More than 65 per cent of non-profits experienced a volunteer shortage in 2022. Some experts say helping to re-engage a new cohort of helpers may also drive giving.

Faced with a steadily declining donor base, several experts are encouraging charities to invest in their volunteer programs to boost giving.

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