Largest private donation in B.C. Parks Foundation’s history could signal larger shift in philanthropy
Donation coincides with launch of 25x25, a multi-year campaign to protect 25 per cent of land and waters in partnership with Indigenous peoples
Why It Matters
Canada’s remaining wilderness needs greater protection. A $100 million donation will protect more land in British Columbia – but it could also change how business leaders choose to preserve their legacies. Right now, only an estimated 3 per cent of charitable donations benefit the environment.
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