Non-profits push for recognition during compact federal election campaign
Why It Matters
With politicians focused on Canada-U.S. relations, non-profits call on candidates to remember community-serving organizations and their clients.
With politicians focused on Canada-U.S. relations, non-profits call on candidates to remember community-serving organizations and their clients.
Despite pushing for online donations or telephone appeals, several charities still found that direct mail as a channel was more likely to cut through the noise – and have no plans to shift away from mail fundraising even if there is another postal strike.
The end of the year is most charities’ major fundraising push, and the strike threatened to disrupt direct mail campaigns. Many charities chose to try new ways to connect with donors, while others stuck with the status quo.
Personal relationships can play a key role in grantmaking, with some lasting for years, if not decades.
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