Charities to stick with direct mail fundraising for older donors after Canada Post disruption

Why It Matters

Despite pushing for online donations or telephone appeals, several charities still found that direct mail as a channel was more likely to cut through the noise – and have no plans to shift away from mail fundraising even if there is another postal strike.

No noticeable impact of Canada Post strikes on half of non-profits, new research finds

Why It Matters

The end of the year is most charities’ major fundraising push, and the strike threatened to disrupt direct mail campaigns. Many charities chose to try new ways to connect with donors, while others stuck with the status quo.

Museum to use latest data on Canadians’ human rights perceptions to develop storytelling

Why It Matters

Canadians aren't optimistic about the protection of human rights beyond our borders. Can storytelling empower citizens to stand up for the rights of others?