Charities to stick with direct mail fundraising for older donors after Canada Post disruption
People over the age of 65 still make up the largest proportion of charitable donations in Canada, according to data aggregated from annual tax filings.
Why It Matters
Despite pushing for online donations or telephone appeals, several charities still found that direct mail as a channel was more likely to cut through the noise – and have no plans to shift away from mail fundraising even if there is another postal strike.
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