How a QR code campaign generated $250,000 for Toronto food bank Daily Bread

Author Sharlene Gandhi
In January 2025, Toronto Mayor Olivia Chow declared a food emergency in the city.

Why It Matters

By spinning up a low-cost fundraising campaign informed by a change in a local context, Daily Bread was able to generate additional capital – crucial as demand on its network of food banks continues to rise.

“There was a bit of a concern about whether we were being opportunistic. And I said: ‘Yes, we are.’"

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