Tear down the paywall
Membership 

Donate today

Make our journalism open-access to social purpose organizations everywhere, forever.

You are fighting on the front lines for a better Canada—for housing, for mental health, for climate action. Your work is too important to be slowed down. Yet, every time you hit that paywall, critical insights and essential knowledge are locked away.

We’re Future of Good, and we know this has to end.

Changemaking needs to operate in abundance, not scarcity. That paywall is a barrier—a wall—that keeps essential news and solutions away from the people who need it most: You and your team.

We are ready to make a fundamental shift. By raising $150,000, we will transition to a community-backed Registered Journalism Organization (RJO) and permanently remove the paywall from all our journalism.

Imagine: Every changemaker in Canada instantly accessing information and insights that lead to better decisions and faster progress. Your dollar is the demolition crew.

This is your moment to make an exponential difference: every $1 you donate is instantly matched four times over by our institutional funders. Your single contribution becomes $5 of immediate, wall-shattering impact.

Join us to tear down this wall and expand what’s possible for changemakers, forever.

Donate today

Why Your Brick Matters:

“Future of Good is one of Canada's critical voices for impact - from social enterprises to policy to capital. Yet, in this modern world that has upended revenue models for journalism, how does an organization scale their work? The Tear Down the Wall campaign is an excellent example of what is possible when you embrace creativity, entrepreneurial spirit, and community. This campaign can unlock content that, while powerful, has previously been limited to those who can pay. By opening access to all, this will massively increase the visibility on Canada's issues, opportunities, and voices in the impact ecosystem. And not all organizations require loans, investment, or other traditional approaches - but a path that brings together different approaches for access to capital that aligns to vision, values, goals, outcomes, and impact.”
Keith Ippel
Keith IppelCo-founder & Co-CEO, Spring Impact Capital
“I personally donated $250 to Future of Good’s Tear Down the Wall campaign because I believe in building bridges rather than reinforcing walls. In a moment when our charitable sector's safety net is tearing, standing together now matters more than ever. My donation is an act of solidarity — a commitment to helping create a future where our shared wellbeing isn’t siloed, but strengthened through connection, courage, and collective action. Let's tear down this wall, together.”
Chantelle Moore
Chantelle MooreManager Social Impact, Gore Mutual Insurance
“So grateful for the work of Future of Good and the stories they cover. In particular, the mix of Canadian and international stories. Always clear. Always relevant. Now excited that the paywall is down. (For some reason Pink Floyd keeps intruding on my brain when I see the bricks in the wall coming down) We all need this analysis, data, info, perspectives to keep the synapses sparking!”
Beth Woroniuk
Beth WoroniukSenior Fellow, Feminist Foreign Policy Collaborative
“I gave to Future of Good because independent, practical journalism is infrastructure for Canada’s nonprofit sector. We have 2.7 million staff and around 13 million volunteers trying to serve communities inside underfunded systems, and they need clear analysis, not more noise. With the 5x match in place, a relatively small group of committed organizations - about 26 charities at $1,000 each by my math - can help Future of Good tear down the wall and keep every changemaker in the country connected to the insights they need. That is an immense recurring social return: each dollar becomes a demolition crew for bad information, and helps staff, volunteers, and boards make better decisions faster.”
Dan Kershaw
Dan KershawExecutive Director, Furniture Bank
“This is an important opportunity to ensure Future of Good has an even greater impact on the sector. I’ve always appreciated the depth of reporting, analysis and insight Vinod Rajasekaran and his team have brought to the forefront - and not only because it was required reading during the Philanthropy and Nonprofit Leadership at Carleton University program. If you value supporting the charitable and non-profit sector’s evolution and growth and believe in the power of investigative journalism, this is one campaign you need to support.”
Nick Yeo
Nick YeoDirector of Programs, Rise
“I supported Future of Good's Tear Down the Wall campaign, because paywalls are extremely annoying. I have supported Future of Good as a subscriber for many years, because I believe it is important to fund our news sources, and because I think that Future of Good plays an important role in Canada's social benefit and social innovation sector - particularly through their investigative and convening work. Getting rid of the paywall will allow greater access to Future of Good's work and I think that is a really good thing.”
Heather Simpson
Heather SimpsonS4G - Strategies for Good
“Future of Good is my go-to source for everything happening at the intersection of social impact and systems change. Their edge-pushing coverage lifts the curtain on what’s really on the horizon including the innovations, disruptions and paradigm shifts that don’t always make the mainstream headlines. With deeply reported stories by fantastically talented journalists, I always feel I am getting substance, not surface. They see us as whole humans as seen by the Changemaker Wellbeing offerings - going beyond our purpose work to our care for one another, for ourselves and for the planet. And they are always trying new formats - the digital transformation series, the summer book club for Adam Kahane’s Everyday Habits for Transforming Systems or their new video/interactive features. They are always experimenting so the content and events keep evolving, making the connections between the interlocking crises of this moment and inviting us to think bigger and together about the future.”
Michelle Baldwin
Michelle BaldwinCo-Executive Director, Impact United Academy
“A story you guys wrote this year may have saved my life. You wrote a story about stigma in Black communities about asking for mental health help. I saw myself in that story, I saw the struggle and how much it was affecting me and my kids and even my co-workers. Then I made an appointment with a therapist and my counsellor has helped me come to terms with trauma in my life. I have a long way to go but I feel better than I have in years and it’s because of you guys.”
Simone Johnson
Simone JohnsonFuture of Good member
"Our team have been long time readers and subscribers to the Future of Good as well as participants in some of their community building events. We celebrate their thoughtful approach to uplifting our colleagues and partners in this space and appreciate their deep dives into topics that deserve a nuanced, detailed investigation. We look forward to future gatherings, spotlights, investigations and challenges convened and led by the superb team at Future of Good. We need more of this in our brilliant, and hard working sector."
Carolynn Beaty
Carolynn BeatyExecutive Director, the Sitka Foundation
"Future of Good has always felt like that rare space where people doing real work in communities can see themselves reflected. Their stories have helped us at Small Economy Works make sense of the shifts happening across the country, especially around social finance, AI, and the future of community work. They ask the questions that matter and give voice to the people actually building change, not just talking about it. Future of Good has been part of how we’ve stayed grounded, hopeful, and connected to something bigger than ourselves across the country."
Ajmal Sataar
Ajmal SataarCEO, Small Economy Works
“Future of Good has been an active and respectful ally of Indigenous philanthropy in the Canadian landscape and beyond. Through its storytelling, research, and coverage since its inception, across moments like COVID-19, the Top 50 Equitable Funders, and the Changemaker Wellbeing Index, Future of Good has illuminated the shifts needed in our sector to move from charity toward active reconciliation and reciprocity. Their leadership’s commitment to amplifying Indigenous voices and advancing equitable partnership and funding practices has enriched Indigenous philanthropy, offering data, context, and narrative that reveal truths and strengthen our shared commitment to doing this work in a good way.”
Wanda Brascoupe
Wanda BrascoupeCo-founder, Indigenous Peoples Resilience Fund
“I’ve been a long-standing member and follower of Future of Good’s work. I’m grateful for their role as the leading journalist of Canada’s social impact sector—documenting its evolution, surfacing bold ideas, and holding space for critical dialogue. Their coverage of social finance, the changing landscape of community organizations, and emerging opportunities for deeper impact both informs and inspires my work. Future of Good continues to connect and challenge us to build a more equitable, innovative, and impactful Canada.”
Vanessa Paesani
Vanessa PaesaniExecutive Director, Pond-Deshpande Centre at the University of New Brunswick
“I've been a member of Future of Good since its early months - my membership has travelled with me through organizational changes and cross-country moves. Future of Good's thoughtful reporting, Changemaker Wellbeing Index, events, etc., are critical for people working in the service of communities. They feed our team thoughtful content to expand our thinking and challenge and support us to keep going, and change and shift for the better. There are multiple Future of Good stories I've used on an ongoing basis in my work (like the series diligently researched and put together on DAFs, especially Bank DAF Charities). Who else is doing this sort of nuanced, deep and translatable journalism on nonprofits and charities in Canada? There is already a dearth of data on the sector, and where there is data, who in the sector has the time or skillsets to dig into this and pair it with poignant interviews that allow us to see more clearly where we've been, where we are today and where we're headed.”
Nicole Dawe
Nicole DaweExecutive Director, Community Foundation of Newfoundland and Labrador
“​​Future of Good has created an entirely new space in talking about issues facing charities, nonprofits and social entrepreneurs. With the ability to focus on key issues facing this sector - ranging from emerging technology to the evolution to be more inclusive - Future of Good's reporting, events and research ensures that changemakers both inside and outside of the nonprofit sector have access to multiple perspectives on important issues.”
Bruce MacDonald
Bruce MacDonaldPresident & CEO, Imagine Canada
“In a world where most issues we are dealing with are heavy, I am grateful to Future of Good for holding space and facilitating important conversations about things that specifically impact our sector (and the lives of those we serve).”
Karen Milligan
Karen MilliganExecutive Director, Ontario 211
"So often the nonprofit and charitable space is operating under under-resourced, imposed austerity, and forced scarcity, trying to keep our social fabric intact, just trying to survive day to day. Future of Good is a vital space where we can pause and imagine the future; where our work can go from surviving to thriving, where governments recognize the economic value of our sector, and how we might innovate beyond day to day operations and truly make progress. The first way we build a better world is by imagining it, and Future of Good is one of the few spaces that encourages us to do so."
Terra Loire Gillespie
Terra Loire GillespieDirector, Terra ETC
“The Changemaker Wellbeing Index has shed light on issues that are often disregarded or overlooked in the nonprofit sector. As funders, it is crucial that we recognize the mental, emotional and financial toll taken on workers and adapt our practices so as to better support their wellbeing. Meanwhile, the Top 50 Equitable Funders ranking by Future of Good and QuakeLab has lead us to take a good look at our grantmaking practices, identify blind spots and take concrete steps to improve the relationships we build with the organizations we aim to support. Beyond the actual ranking, the entire approach is a reminder to put our sector’s commitment to justice, equity, diversity and inclusion front and center. Thank you to Future of Good, Quakelab and Environics for having looked into this and published reliable and actionable data on these topics.”
Marie-Andrée Farmer
Marie-Andrée Farmer Acting President and CEO, Foundation of Greater Montréal
“As a nimble organization, Future of Good is constantly innovating and adapting to better support the social impact world in Canada. Not only does it report on industry developments and trends, but it has taken on the design and implementation of sector-building initiatives like the Social Finance Forum, bringing together leaders, practitioners and learners from across the country to share ideas. This year, the Forum was a learning highlight for Good & Well’s intern cohort of future social impact leaders, and a welcome opportunity for our team to engage with ideas and collaborators, both old and new.”
Alexandra Baillie
Alexandra BailliePresident, Good & Well
Donate today

Your dollar is the demolition crew:

Put Your Tools to Work

Make It Possible

What is ‘IT’?  

It is information, insights and knowledge that make the work of changemakers possible—so they can do their best work everyday toward futures we all want to see: housing for all, food security, communities where everyone feels like they belong, mental health supports, gender equity, and a whole lot more.

These futures are fragile. They are not only constrained by financial resources, asymmetrical power dynamics, and volatile institutions and leaders, but by our imaginations.  

At a time when social purpose organizations are under scrutiny, under pressure, and under-funded, there is an urgent need to equip changemakers and their teams with vital information, insights and knowledge they need to make a bigger difference everyday.

In order to expand what’s possible, changemakers everywhere need:

Data and insights for better decision-making

Whether it’s prioritizing workplace mental health, shifting to equitable granting practices or implementing a new advocacy campaign, better data and insights lead to better team decisions—and an absence of data and evidence slows progress. 

Essential news from across the social purpose world 

Staying informed is essential to every changemaker’s daily work. Future of Good is the only platform dedicated to covering social impact news in Canada.  

Thought leadership on trends, challenges and opportunities shaping impact 

Canada’s complex societal challenges—from mental health to social justice to new ways of giving and volunteering—require solutions-focused reporting and thought leadership that legacy media now lacks the capacity or capability to provide.

Inclusive gatherings to learn, convene and imagine

Canada’s social purpose leaders and teams need a non-partisan shared platform that’s inclusive of diverse sectors for gathering, imagining, and learning together as peers.

Donate today
1. Do I get a charitable receipt for my contribution?

Yes! Future of Good has recently become a Registered Journalism Organization (RJO) – this is the news equivalent of a charity. We will issue you a charitable receipt. Our RJO number is 740040910RR0001

Yes you can! As a  Registered Journalism Organization (RJO), Future of Good is a CRA Qualified Donee. Our RJO number is 740040910RR0001 

You can donate through our online Zeffy portal, by cheque to the address below, or arrange a transfer by contacting Anouk Bertner anouk@futureofgood.co

Future of Good Media

123 Slater Street

6th floor

Ottawa, Ontario, Canada

K1P 5G4

Yes! Please issue the cheque to:

 

Future of Good Media

123 Slater Street

6th floor

Ottawa, Ontario, Canada

K1P 5G4

Future of Good has institutional partners (such as foundations) that have pledged donations matching support of those we receive from our community backers.

We’ve temporarily taken down the paywall to show everyone the amazing journalism and insights available from Future of Good. But, to keep it down, we need community supporters to contribute.

Yes, if you want to be. We plan to showcase our supporters who helped take down the wall throughout the campaign. But, if you’d prefer to remain anonymous, you have that option when donating.

We can accept stocks and other securities through a Donor Advised Fund at the Ottawa Community Foundation. We cannot accept cryptocurrency at this time. To arrange a securities donation, please contact anouk@futureofgood.co

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