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$15,975 Raised of $150,000 Goal

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Make our journalism open-access to social purpose organizations everywhere, forever.

You are fighting on the front lines for a better Canada—for housing, for mental health, for climate action. Your work is too important to be slowed down. Yet, every time you hit that paywall, critical insights and essential knowledge are locked away.

We’re Future of Good, and we know this has to end.

Changemaking needs to operate in abundance, not scarcity. That paywall is a barrier—a wall—that keeps essential news and solutions away from the people who need it most: You and your team.

We are ready to make a fundamental shift. By raising $150,000, we will transition to a community-backed Registered Journalism Organization (RJO) and permanently remove the paywall from all our journalism.

Imagine: Every changemaker in Canada instantly accessing information and insights that lead to better decisions and faster progress. Your dollar is the demolition crew.

This is your moment to make an exponential difference: every $1 you donate is instantly matched four times over by our institutional funders. Your single contribution becomes $5 of immediate, wall-shattering impact.

Join us to tear down this wall and expand what’s possible for changemakers, forever.

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Why Your Brick Matters:

“​​Future of Good has created an entirely new space in talking about issues facing charities, nonprofits and social entrepreneurs. With the ability to focus on key issues facing this sector - ranging from emerging technology to the evolution to be more inclusive - Future of Good's reporting, events and research ensures that changemakers both inside and outside of the nonprofit sector have access to multiple perspectives on important issues.”
Bruce MacDonald
Bruce MacDonaldPresident & CEO, Imagine Canada
“Future of Good has been an active and respectful ally of Indigenous philanthropy in the Canadian landscape and beyond. Through its storytelling, research, and coverage since its inception, across moments like COVID-19, the Top 50 Equitable Funders, and the Changemaker Wellbeing Index, Future of Good has illuminated the shifts needed in our sector to move from charity toward active reconciliation and reciprocity. Their leadership’s commitment to amplifying Indigenous voices and advancing equitable partnership and funding practices has enriched Indigenous philanthropy, offering data, context, and narrative that reveal truths and strengthen our shared commitment to doing this work in a good way.”
Wanda Brascoupe
Wanda BrascoupeCo-founder, Indigenous Peoples Resilience Fund
“I’ve been a long-standing member and follower of Future of Good’s work. I’m grateful for their role as the leading journalist of Canada’s social impact sector—documenting its evolution, surfacing bold ideas, and holding space for critical dialogue. Their coverage of social finance, the changing landscape of community organizations, and emerging opportunities for deeper impact both informs and inspires my work. Future of Good continues to connect and challenge us to build a more equitable, innovative, and impactful Canada.”
Vanessa Paesani
Vanessa PaesaniExecutive Director, Pond-Deshpande Centre at the University of New Brunswick
“I've been a member of Future of Good since its early months - my membership has travelled with me through organizational changes and cross-country moves. Future of Good's thoughtful reporting, Changemaker Wellbeing Index, events, etc., are critical for people working in the service of communities. They feed our team thoughtful content to expand our thinking and challenge and support us to keep going, and change and shift for the better. There are multiple Future of Good stories I've used on an ongoing basis in my work (like the series diligently researched and put together on DAFs, especially Bank DAF Charities). Who else is doing this sort of nuanced, deep and translatable journalism on nonprofits and charities in Canada? There is already a dearth of data on the sector, and where there is data, who in the sector has the time or skillsets to dig into this and pair it with poignant interviews that allow us to see more clearly where we've been, where we are today and where we're headed.”
Nicole Dawe
Nicole DaweExecutive Director, Community Foundation of Newfoundland and Labrador
“Future of Good is my go-to source for everything happening at the intersection of social impact and systems change. Their edge-pushing coverage lifts the curtain on what’s really on the horizon including the innovations, disruptions and paradigm shifts that don’t always make the mainstream headlines. With deeply reported stories by fantastically talented journalists, I always feel I am getting substance, not surface. They see us as whole humans as seen by the Changemaker Wellbeing offerings - going beyond our purpose work to our care for one another, for ourselves and for the planet. And they are always trying new formats - the digital transformation series, the summer book club for Adam Kahane’s Everyday Habits for Transforming Systems or their new video/interactive features. They are always experimenting so the content and events keep evolving, making the connections between the interlocking crises of this moment and inviting us to think bigger and together about the future.”
Michelle Baldwin
Michelle BaldwinCo-Executive Director, Impact United Academy
"Our team have been long time readers and subscribers to the Future of Good as well as participants in some of their community building events. We celebrate their thoughtful approach to uplifting our colleagues and partners in this space and appreciate their deep dives into topics that deserve a nuanced, detailed investigation. We look forward to future gatherings, spotlights, investigations and challenges convened and led by the superb team at Future of Good. We need more of this in our brilliant, and hard working sector."
Carolynn Beaty
Carolynn BeatyExecutive Director, the Sitka Foundation
“A story you guys wrote this year may have saved my life. You wrote a story about stigma in Black communities about asking for mental health help. I saw myself in that story, I saw the struggle and how much it was affecting me and my kids and even my co-workers. Then I made an appointment with a therapist and my counsellor has helped me come to terms with trauma in my life. I have a long way to go but I feel better than I have in years and it’s because of you guys.”
Simone Johnson
Simone JohnsonFuture of Good member
“As a charity in real funder relationships, there are truths we often can’t say publicly. Future of Good says them with care. We use that clarity to improve outcomes for families and staff. It’s an essential resource for our team and for the ecosystem.”
Dan Kershaw
Dan KershawExecutive Director, Furniture Bank
“In a world where most issues we are dealing with are heavy, I am grateful to Future of Good for holding space and facilitating important conversations about things that specifically impact our sector (and the lives of those we serve).”
Karen Milligan
Karen MilliganExecutive Director, Ontario 211
"So often the nonprofit and charitable space is operating under under-resourced, imposed austerity, and forced scarcity, trying to keep our social fabric intact, just trying to survive day to day. Future of Good is a vital space where we can pause and imagine the future; where our work can go from surviving to thriving, where governments recognize the economic value of our sector, and how we might innovate beyond day to day operations and truly make progress. The first way we build a better world is by imagining it, and Future of Good is one of the few spaces that encourages us to do so."
Terra Loire Gillespie
Terra Loire GillespieDirector, Terra ETC
“The Changemaker Wellbeing Index has shed light on issues that are often disregarded or overlooked in the nonprofit sector. As funders, it is crucial that we recognize the mental, emotional and financial toll taken on workers and adapt our practices so as to better support their wellbeing. Meanwhile, the Top 50 Equitable Funders ranking by Future of Good and QuakeLab has lead us to take a good look at our grantmaking practices, identify blind spots and take concrete steps to improve the relationships we build with the organizations we aim to support. Beyond the actual ranking, the entire approach is a reminder to put our sector’s commitment to justice, equity, diversity and inclusion front and center. Thank you to Future of Good, Quakelab and Environics for having looked into this and published reliable and actionable data on these topics.”
Marie-Andrée Farmer
Marie-Andrée Farmer Acting President and CEO, Foundation of Greater Montréal
“As a nimble organization, Future of Good is constantly innovating and adapting to better support the social impact world in Canada. Not only does it report on industry developments and trends, but it has taken on the design and implementation of sector-building initiatives like the Social Finance Forum, bringing together leaders, practitioners and learners from across the country to share ideas. This year, the Forum was a learning highlight for Good & Well’s intern cohort of future social impact leaders, and a welcome opportunity for our team to engage with ideas and collaborators, both old and new.”
Alexandra Baillie
Alexandra BailliePresident, Good & Well

Your dollar is the demolition crew:

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Make It Possible

What is ‘IT’?  

It is information, insights and knowledge that make the work of changemakers possible—so they can do their best work everyday toward futures we all want to see: housing for all, food security, communities where everyone feels like they belong, mental health supports, gender equity, and a whole lot more.

These futures are fragile. They are not only constrained by financial resources, asymmetrical power dynamics, and volatile institutions and leaders, but by our imaginations.  

At a time when social purpose organizations are under scrutiny, under pressure, and under-funded, there is an urgent need to equip changemakers and their teams with vital information, insights and knowledge they need to make a bigger difference everyday.

In order to expand what’s possible, changemakers everywhere need:

Data and insights for better decision-making

Whether it’s prioritizing workplace mental health, shifting to equitable granting practices or implementing a new advocacy campaign, better data and insights lead to better team decisions—and an absence of data and evidence slows progress. 

Essential news from across the social purpose world 

Staying informed is essential to every changemaker’s daily work. Future of Good is the only platform dedicated to covering social impact news in Canada.  

Thought leadership on trends, challenges and opportunities shaping impact 

Canada’s complex societal challenges—from mental health to social justice to new ways of giving and volunteering—require solutions-focused reporting and thought leadership that legacy media now lacks the capacity or capability to provide.

Inclusive gatherings to learn, convene and imagine

Canada’s social purpose leaders and teams need a non-partisan shared platform that’s inclusive of diverse sectors for gathering, imagining, and learning together as peers.

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