Giving Tuesday draws in higher level of first-time donors: Benevity

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December 4, 2025

Benevity, the Calgary-based corporate giving and volunteering platform, found that nearly 16 per cent of the donations flowing through their channels on Giving Tuesday this year were made by first-time donors.

According to data analysis by Benevity, there was also a 9.2 per cent increase in individual volunteers this year, but a decline in the amount given per donation.

This year, Benevity recorded more than $150 million in worldwide donations on Giving Tuesday, up from last year’s number of $140 million.

Both last year and this year, United Way Greater Toronto was mentioned as one of the top non-profits supported across the U.S. and Canada.

In the U.S. alone, the total amount donated was $4 billion, up from $3.6 billion last year.

Author

Sharlene Gandhi

Sharlene has been reporting on responsible business, environmental sustainability and technology in the UK and Canada since 2018. She has worked with various organizations during this time, including the Stanford Social Innovation Review, the Pentland Centre for Sustainability in Business at Lancaster University, AIGA Eye on Design, Social Enterprise UK and Nature is a Human Right. Sharlene moved to Toronto in early 2023 to join the Future of Good team, where she has been reporting at the intersections of technology, data and social purpose work. Her reporting has spanned several subject areas, including AI policy, cybersecurity, ethical data collection, and technology partnerships between the private, public and third sectors.

Giving Tuesday draws in higher level of first-time donors: Benevity

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