Radio team uses philanthropy as a way to entertain, connect audience

Author Elisha Dacey
The Ace Burpee Show at Winnipeg's Virgin 103.1 FM uses a unique format to improve the community they live in

Why It Matters

Philanthropy is probably not the first theme an FM radio station show considers when discussing how to craft an entertaining show. But the teamโ€™s unique format has led to hundreds of thousands of dollars being raised in Winnipeg and Manitoba - and is popular.

Doing a morning radio show significantly based on helping others is not your typical modus operandi. Generally speaking, a radio morning show is about entertaining the masses, not helping them.

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