Bell Let’s Talk Chair Mary Deacon opens up about the “bold new era” — and controversial shift in advocacy
Why It Matters
More than 200 Canadians attempt suicide every day and opioid deaths have increased 90 per cent since the beginning of the COVID-19 pandemic. Knowing what mental health services are available could be a lifeline for those in crisis.
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Bell Media will no longer donate five cents to organizations offering mental health programs each time the phrase “Bell Let’s Talk” is used on social media or in texts on a particular day in January. Beginning this year, the company will provide a direct contribution of $10 million towards mental health initiatives with a focus on connecting people with mental health services and highlighting the work of partner organizations.
“This year’s campaign marks a bold new era for Bell Let’s Talk,” said Mary Deacon, chair of Bell Let’s Talk. “We know from research that’s been done that 78 p
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