Thinking about using AI to fundraise? Here’s what you need to know — including the ethical questions.
Some Canadian charities are using AI to boost donations, helping fundraisers do faster donor prospecting, to better target their donation requests and to create more compelling asks — but there are ethical concerns, too.
Why It Matters
40 percent of charities are still seeing decreased revenue since the start of the pandemic. In this context, fundraisers need all the help they can get. Artificial intelligence tools can help fundraisers to work smarter.
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