Announcement: Future of Good is proud to announce a content partnership with Blackbaud on digital fundraising and what to look out for

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The appetite for digital fundraising is on the rise. 

In a survey by software company Blackbaud*, 83 per cent of Canadian social impact professionals who responded said tech improves relationships with their donors. 

But only 56 per cent said they invest in tech, and just 39 per cent said they get the most out of the tech they do use. 

Why the gap? 

To help social impact professionals understand and navigate the complexities of digital fundraising, Future of Good is thrilled to announce a content partnership with Blackbaud. Together, we’ll dive into the changing landscape of digital fundraising to publish a series of stories that deliver actionable insights and spotlight organizations using digital tools to engage the next generation of donors, attract more donations, and nurture relationships. From maintaining deeper relationships with donors to reaching new audiences, there are promising practices that work. We’ll uncover them — and share them with you.

Interested in receiving weekly round-ups of our stories, including updates about this series?

A Future of Good membership might be for you. Please visit our membership page for more information, or reach out to to get started on your social impact learning journey.

*About Blackbaud: For 40 years, Blackbaud has partnered with nonprofits and social good organizations to provide them with software built for impact. They pride themselves on being secure, reliable, flexible, effective and deeply committed to meeting the specific needs of social impact organizations.