The B.C. Parks Foundation received the largest private donation ever made to a conservation organization in Canada this September, but those in Canada’s philanthropic world believe the impact goes beyond the Wilson 5 Foundation’s $100 million gift to the charitable partner of B.C. Parks.
“We have understood legacies to be about causes the dead cared about in the past, whereas now, we are starting to understand these gifts as bequests for a shared future,” said Oana Branzei, professor of international business, strategy and sustainability at Western University’s Ivey Business School. “It’s a complete temporal swap as to what a legacy is meant to be.”
Chip Wilson, founder of lululemon athletica, launched the Wilson 5 foundation in 2012 with his wife Summer Wilson. Both spoke publicly about the donation, made on behalf of their entire family, at a recen
Our social impact coverage and insights enrich thousands of change makers like you everyday. Sign up for a free account with Future of Good to continue reading this series.
Already have an account? Sign in.