Largest private donation in B.C. Parks Foundation’s history could signal larger shift in philanthropy

Donation coincides with launch of 25x25, a multi-year campaign to protect 25 per cent of land and waters in partnership with Indigenous peoples

Why It Matters

Canada’s remaining wilderness needs greater protection. A $100 million donation will protect more land in British Columbia – but it could also change how business leaders choose to preserve their legacies. Right now, only an estimated 3 per cent of charitable donations benefit the environment.

var TRINITY_TTS_WP_CONFIG = {"cleanText":"Largest private donation in B.C. Parks Foundation\u2019s history could signal larger shift in philanthropy. \u00a0 The B.C. Parks Foundation received the largest private donation ever made to a conservation organization in Canada this September, but those in Canada\u2019s philanthropic world believe the impact goes beyond the Wilson 5 Foundation\u2019s $100 million gift to the charitable partner of B.C. Parks. \u00a0 \u201cWe have understood legacies to be about causes the dead cared about in the past, whereas now, we are starting to understand these gifts as bequests for a shared future,\u201d said Oana Branzei, professor of international business, strategy and sustainability at Western University\u2019s Ivey Business School. \u201cIt\u2019s a complete

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