Series - Editorial Fellowship: digital transformation and technology for social impact

“Benevity fails for me and my fundraisers” – why non-profits are calling on the platform to provide more timely donation data

Author Sharlene Gandhi
A lack of usable data to draw insights from is affecting these non-profits’ ability to build long-term relationships with donors.

Why It Matters

Without timely and accurate information about donors and their donations, non-profits may not be able to secure repeat and frequent donations. This is especially critical in the current economic climate, where donations have dropped as the cost of living increases.

This independent journalism on data, digital transformation and technology for social impact is made possible by the Future of Good editorial fellowship on digital transformation, supported by Mastercard Changeworks™. Read our editorial ethics and standards here.

At Pathways to Education, a national charity helping young people from low-income communities access higher education or employment, the director of fundraising operations, Liz Rejman, is having to deal with an administrative challenge that she and her team hadn’t accounted for: cleaning the donation data they receive from corporate donation platform Benevity. “

 

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